Customer sucess story

Action contre la faim

Customizing donor grids

Adapt the donation amounts proposed in digital and paper communications to the donor's profile

Challenge

Increasing the amount of donations collected

Use AI to automate the optimal amounts to propose in order to increase the amount collected without reducing the number of donations

?
How can historical donations be used to predict future donations? How to define a donor value? What are the criteria for estimating acceptable pressure?
Personalize each of the hundreds of campaigns carried out each year via digital or print channels.

Challenge

Increasing the amount of donations collected

Use AI to automate the optimal amounts to propose in order to increase the amount collected without reducing the number of donations

?

How can historical donations be used to predict future donations? How to define a donor value? What are the criteria for estimating acceptable pressure?

Personalize each of the hundreds of campaigns carried out each year via digital or print channels.

Result

Scalable for Good Solution

18%

Increase in the amount collected

+10%

Files processed

20%

average donation amount

Solution

Rebuilding the Donator Customer Journey

Donor scoring

Identifying the potential of each donor through a supervised approach.

Donor grid predictions

Customization of each donor grid sent

Solution

Rebuilding the Donator Customer Journey

Donor scoring

Identifying the potential of each donor through a supervised approach.

Donor grid predictions

Customization of each donor grid sent

Results

Scalable for Good Solution

18%

+10%

Increase in the amount collected
Files processed

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